Make Dazzling Videos to Promote Black Friday Deals
The Black Friday frenzy is right around the corner and with the explosion in online shopping, it’s paramount for brands to overflow social media, websites, blogs, and newsletters with quality content. Here’s one neat way to cover all of it.
While the main focus will be on discounts, businesses will be looking to increase transaction value through educational and humorous content, as well as a streamlined shopping process giving instant gratification to the customer. And with online purchases over the 2020 holidays growing 32.2% from 2019, the effort is worth it.
***Best Practices for Black Friday 2021***
This means all marketing channels need to be filled with the right content, at the right time. With 79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video, producing branded videos has never been more important.
Fortunately, even if you’re late to the party, you don’t need a huge budget to have a professional video output, as Videobolt.net allows you to quickly create Black Friday video marketing content.
Online video production solves a lot of holiday marketing issues as the templates are already fit for purpose, so the messages, products, and your brand are well-timed and emphasized, while formats and video length are pre-determined for your use case.
All you need to do is:
- Choose a design
- Replace the products and messages
- Adapt the colors to reflect your brand
- Produce and download
Let me show you how Videobolt videos can be a perfect partner for your Black Friday marketing efforts across all channels.
Black Friday Sales Campaigns
The centerpiece of your Black Friday strategy. You need to make sure customers see exactly what you’re selling and how much they’re saving, especially online, where they can't consult a sales person as they would in-store.
“Consumers expect the same level of consultation online as they enjoy in-store and, as they can’t physically handle a product, their decision-making needs to be supported by educational content on its use-cases, including images, videos, and demos showing products from different angles, and enhanced online customer support" - Peak Season 2020 Report - GFK
Black Friday Social Media (Ads)
What’s you main social channel for communication? Your message should be perfectly tailored for both your audience and the format of your main social media platform. Choose from over 400 video templates to create thumb-stopping square or vertical videos for your main social media channel.
Everything about these videos will fit your brand identity (and look great on social media pages), whether it’s organic communication or Black Friday social media ads,.
Black Friday Email Marketing
Black Friday is one of the top reasons you should be collecting emails year-round. People in your mailing list are already familiar with your brand and impressive email campaigns are one of the easiest ways to persuade them to buy.
Email might not be video’s best friend, but you can always incorporate a gif made from a video. Depending on your email client, you will be limited to a few MBs so it’s best to create a short, loopable video and integrate it into the email body.
Product Releases
You might have a new product, service, or app you want to announce leading up to Black Friday and get the hype up early. Capture consumer attention with a flashy video showcasing the product and its features.
Educational Content
One mistake many marketers make is to focus their entire Black Friday effort on bottom-of-the-funnel campaigns trying to shoppers to buy, while offering little added value to their target audience year-round. Share the knowledge you have and win over loyal customers with educational content, from blogs and videos to webinars.
Looking for early Black Friday deals yourself?
All Videoblt blog readers can use an early bird coupon for 20% off your first pruchase. Simply use “VBBLOG” and start making Black Friday video ads for your business.