How to Make Promo Videos for Your Business
With an 80% rise in content consumption since the coronavirus pandemic, video watchtimes are expected to reach a 100-minute a day benchmark. But brands willing to invest in video should adapt their strategies to match the new customer and the so-called ‘new normal’.
If you own a business, then you know how important it is to stay on top of things. You constantly need to think about innovations, laws and regulations, administration, your team, etc. In hectic and uncertain times, such as these, we often neglect certain parts of business which might not seem to be vital for our product/service. Often, creating video content for social media appears to be one of them. However, businesses should reconsider their video communication strategy as 43% of consumers are unhappy with the COVID-19 messaging they receive from brands. Even though video has become a common form of communication, in terms of creating video content for small businesses, there still are reasonable constraints. Limited budget, time and video editing skills are what usually holds back the owners of small businesses from developing effective video marketing strategies.
Thanks to technology, what used to be seen as impossible, is now a piece of cake - anyone can make professional, branded videos in no time, without prior knowledge in video making and within a feasible budget. Especially in a time of pandemic, the approach to video making has altered. Instead of hiring a camera crew and professional lighting, brands have figured they can handle video marketing more independently which is why stock footage is in high demand as on-location shoots are put on hold. According to Hubspot, 88% of video marketers reported that video gives them a positive ROI. Therefore, if you are serious about your business (and you are), you should definitely consider video marketing as the most natural extension of your product/ service.
The aim of this article is to show exactly how you can create branded videos for your business, by yourself, with the help of videobolt.net.
Simply, by customizing these ready-made video templates with your brand’s colors, images, logos and text, you’ll have your video marketing sorted in no time! Here’s an example of our video templates, before and after the customization, done in minutes.
Boost your text posts with video content
According to Cisco, over 80% of all traffic will consist of video by 2021, while video posts get at least 59% more engagement than other post types. While this doesn’t mean that you should necessarily do 100% video marketing, you should definitely try to incorporate video into your regular posting on social media.
With over 1200 fully customizable video templates, our library offers endless possibilities to create unique video content. You can try editing the templates for free and see how easy it is to use our online video editor. Here are 4 great templates to get started:
Brand your videos
In the story of brand building, being consistent is extremely important, especially when people first discover you. From the psychological point of view, brand consistency is about trust - making someone feel like they know you, to be aware of, recognize and remember you. In order to do so, your appearance should be loyal to your brand image. That’s why it is important to brand your videos, for example by starting them with branded intros (and to finish off with branded outros). Start importing your logos to these video templates and witness the power of animation. Animated explainer videos are a powerful tool for explaining the complex idea of your brand and transforming it into an engaging, memorable experience that’s easily digestible.
Plan and execute tactical video campaigns in a day
Whether it is Black Friday, New Years, Halloween, launching of your new product, promotions, discounts or any other special occasion, imagine having the power to create compelling video content instantly. Days when retailers offer sales promotions and discounts are the biggest shopping days of the year. So start creating, it can significantly increase your sales, plus, it's fun! Explore these 4 templates or dive in deep into our extensive promo template library!
Take care of your internal and employer branding
Don’t forget to stay loyal to your values and visual identity even in internal and/ or corporate communication. Employer branding is becoming more and more vital to business because it helps companies stand out from the competition and attract new talent. Our library offers numerous templates that you can easily adapt to your brand’s visual identity.
Make event invitations compelling and thumb-stopping
In this world consumed by social media, drawing attention to your business is extremely difficult. You really need to put the idea to work and create content that will resonate with your audience. Whether your goal is to attract people to a certain event or webinar, making stylish invitations with Videobolt is an exciting effort.
Make podcasts for business
More and more businesses are starting to use podcasts to share information about new products, talk about the company or industry in general. At the same time, podcasts help build closer relationships with your consumers, while costing less than usual forms of communication. While there are around 80 million Facebook business pages, there’s only 700,000 podcasts airing, which means this just might be your moment to step in and stand out from the crowd. We’ve got awesome templates ready for the purpose of creating audio-reactive, branded podcast videos.
Personalized videos at scale
Our last point represents a solution that probably isn’t meant for everyone, but definitely is the reflection of consumers’ ultimate needs, the direct answer to where video production is going. By combining an individual's historical data with automated video production, video marketing is evolving to personalized video marketing at scale. It works because it creates content that is relevant to each user.
Conclusion
The power to create compelling marketing videos is in your hands. Start exploring templates, have fun while creating videos by yourself and enjoy the benefits video marketing can bring to your business! :)