How Video Automation Can Help Your Gaming Company
Video is becoming key in every business, this puts gaming companies at an advantage
Have you noticed how much ad targeting is becoming automated? Your marketing team has.
AI is slowly taking over many parts of what digital advertisers have spent years carefully calibrating previously. The advantages are obvious as you can let algorithms worry about when your audience is best to be targeted and your marketing team can focus on creativity. After all, there’s a brutal demand for content, and not just content, original, imaginative, personalized, video content. Daily.
I could spend hours proving how video can help your business, why video content is the preferred choice for customers, as well as advertisers, how video lets you communicate better and helps you create a recognizable brand image. I could tell you how Brand building is a key driver for digital video advertising investment and how 90% of consumers claim a video will help them make a purchasing decision, but you know that already. The problem is you need lots of it, and creating video is hard, slow, and expensive.
Whether it’s everyday social media, new release announcements, marketing videos or promotional videos, every notification, every invite, every email, every social post is now ideal for video. But even with all the AI advancements of recent years, the creativity that content creation requires still hasn’t been successfully automatized.
That doesn’t mean technology can’t help, in fact, with all the knowledge you have on your target audience, you could become a video content powerhouse, without having an overcrowded team of designers, or spending millions on video marketing companies.
So why are gaming companies best suited to answer this demand?
It’s not just fresh, original content your audience is looking for, in order to be effective, the content needs to be as tailored to their desires as possible. This is where your knowledge of the gaming community and your target audience comes into play. Not only do we know gamers are active on social media, used to mobile game advertisement, open to innovation, and active spenders, we know they’re more likely to register for trial and provide more information if your product catches their attention.
Understanding your clients is key for the entire sales funnel and a gaming company should be able to understand its users better than most. This provides a further need for variation testing and further need for marketing videos.
Never mind a perfect target audience, as a gaming business, you probably create massive amounts of video content you’re not reusing. This content is perfect for highlights, digital ads, and personalized targeting. Every viewer is a chance, and you know your audience.
Video creation for businesses isn’t easy
You might have to take a step back here as obviously nothing can match a perfect shot and directed video you would hire a whole crew for but animation and templated video have come a long way and offer amazing opportunities, from design quality to easy customization and personalization, automated localization and formatting.
One video template can combine customizable branded intros and outros, replaceable video “placeholders” that can be filled with gameplay footage, recorded video or animated text with personalized messages, and easily replaceable colors, all tailored for the person who the final video is supposed to target.
This way your team or hired freelancers can think of one design (at first) and easily test it in different circumstances, different audiences, with different messaging or entire content. Does your marketing team ever create marketing videos and rack their brains between different sounding calls to action? Video templates make A/B testing easier than ever, whether it’s a call to action, a different type of logo, different colors, or even a different video in a visually identical style.
The big problem with animation is rendering time. Creating even one version of an animated Full HD video on any standard device can take hours while consuming the CPU, leaving the machine useless. This is why online video services like Videobolt offer their own dedicated servers which can quickly render enormous amounts of video, freeing your devices for new projects and your marketing team free to brainstorm new ideas.
This is not where it stops though, video marketing template technology allows you to take a template and personalize the key messages in the video directly from your data feed. So you can not only localize your campaigns to different languages and markets, you can scale video production and target each user in your CRM with a personalized, promotional video, that contains info tailored for that one user precisely. Again, perfect for A/B testing.
A more personal approach will always yield the best results so you need to be able to use and test every bit of info you have. Whether it’s a whole marketing campaign, an upsell offer, or a simple “Thanks for playing” video, this is the best way to create it.
This is why Videobolt has created a one-stop solution for everyone who is serious about video creation. When it comes to template creation, we have our author community of some of the world's top designers. When it comes to customization and video editing, we offer our own online video editor which thousands of amateurs and professionals use every day with ease.
And if you want all that scaled to any number of personalized videos, our API integration will convert your data sheets into millions of perfectly targeted videos if needed.
Imagine a campaign…
So how does it all look in practice? It’s not that easy to say. The nature of your campaign, the creative, the delivery method will still all be visualized by your marketing team and each company will have its own approach, but let’s try to imagine a campaign ourselves nonetheless.
Let’s say your gaming company creates games with in-app purchases that make it easier to win or advance and you want to create a user retention/upsell campaign. Based on the info on the player, character or team the user is controlling, you should know what that player needs at a specific time. You could target each user with a video that contains personalized stats or accomplishments, and a promo video that showcases the character that would best suit the player, and the improvement that the purchase would cause in actual gameplay.
The right technology unlocks the grand possibilities for creating hyper-personalized customer retention campaigns driven by your data. Knowing that 75% of marketers stated that they don’t have the technology, or don’t use it effectively enough, to deliver one-to-one digital marketing - that's where your competitive advantage is.
On the other hand, it doesn’t have to be a complicated marketing video campaign. Maybe you just want to celebrate the new year with all your contacts. For any holiday, all your employees, leads, and contacts could get a personalized, ‘best wishes’ video card, branded uniquely with your logo and visual style. It’s small gestures like these that can silently single out your business in the eyes of different contacts.
Technically speaking, all you would need is a good video template and a data feed that includes all the relevant user information. The customizable info can be a simple username, personal gameplay highlights, and everything in between, it’s all up to you.
Ready to start creating personalized video content at scale? Videobolt was started in 2016. with the desire to lower the entry barrier for video production, initially for amateurs but more and more professional marketers and businesses are using it to easily create daily video content for social media, streaming, e-commerce, music promotion and much more.