Interview with motion graphics designer LuisBranco

My passion for motion design started around 2011 when I was 14 years old. Back then, I started editing some football games - creating something like ‘top moments’ video mashups. It wasn’t anything professional, just a hobby. I've also always been passionate about vignettes and animation in general. I was fascinated by those movie openings. It was then, around 2015, that I went from just simple video editing to studying motion design, and moving on to After Effects. In the beginning, it was very difficult to learn because it was a totally different software from anything I had ever used, but as time went by, I tested and learned a lot. Nowadays I work practically every day with After Effects and learn more about it on a daily basis. Motion design is my passion!

What I love most about my work is the power of creation. There are endless possibilities for creation. Creating designs, layouts, animations - I love it. The ability to turn all of these into video templates is amazing!

Despite the infinite possibility of creation, difficulty in my view of being a designer is precisely the creation part. Sometimes it is very difficult to create something new and interesting. Sometimes creative blocks get in the way. Several attempts and combinations are required before a satisfactory result is achieved.

I've been part of the Videobolt author community since March 2020. My experience has been amazing ever since. The other authors and the Videobolt team are always very helpful. In addition, the tools that the Videobolt team develops for authors are incredible, they help make the creative process faster and more professional. One of the newest tools is the responsive video kit, where it is possible to create video templates in formats other than landscape, such as portrait, post, square, etc... This generates the possibility for us authors to create more videos for customers, and consequently, customers will have more video options to choose from, which is amazing for both parties! I believe that the responsive video tool created by Videobolt will be a reference in the video template industry in the future, it is a very powerful and useful tool!

I would say my style category is music visualizers. I love the creation process and how the video can react to every beat of the song. It's amazing to give customers the power to create music videos for the entire album, with the same template!

My day-to-day work process is planning out the tasks regarding motion design and making to-do lists for the creative processes required for the creation of templates. Things I didn’t finish on the planned day - I would do on the following day. I try to stipulate a daily workload, to have time for the creation of templates, so as not to exceed the time allocated for other day-to-day tasks. When I feel tired, I usually take a breath and feel the sunlight, which helps me relax. My hobbies are playing video games and the guitar - those are activities that I do to unwind!

I get inspiration from seeing the work of other authors in the community, look for references of what other motion designers are creating, and then go create something my own way. It helps me a lot to maintain my creativity.

What helps me keep up to date with the industry's advances is to continue analyzing the creative techniques that are being used today, and try to use those techniques in the creation of my templates. That way, I try to keep my templates looking modern.

In my career, I seek to gain advanced knowledge regarding motion design, make this my main job, and be somehow recognized in the industry. I want to be able to wake up every day, be able to do what I love, and make my livelihood. Work in what I love and be happy!

In these difficult times of a pandemic, I always seek to maintain positivity, seeking to stay close to family and people I love. Small details are what make the difference. So what I would like to convey to the world is the message that our life is too short and fleeting, so let's love those who love us!

Thank you Videobolt! Looking forward to creating new templates and growing with the community!