Uphold Visual Consistency With Brand Kit
Creating a visual identity is a matter of consistency — always feature the logo, use an appropriate color palette and never make a mistake in the brand motto. With our newest feature and one of our most requested — the Brand Kit — you can save logos, fonts, colors and taglines so that you start new videos with your brand assets ready or add them in a single click.
Create your first brand kit
Setting up your brand kit is as easy as using it. Just head over to Media > Brand Kit and click the button to get started. The first thing to do is name your brand and then you'll see fields to add media to the four aspects of your visual identity:
- Logo(s) — the symbols people associate with your brand
- Tagline(s) — phrases that shape your brand's voice
- Font(s) — typography that reflects your brand identity
- Color palette(s) — colors that are crucial for brand consistency
Each type of brand asset can contain several variations, so that a single brand kit is enough to cover the various styles and contexts in which your brand is featured. For example, light, dark, color, etc. Pro Unlimited subscribers can create one brand kit, while users with the Business Unlimited subscription can create any number.
Upload media to your brand kit just like you would usually when editing templates. Everything is saved automatically, and you can also manage your uploaded brand assets by clicking the Actions button.
Edit templates with branding at the ready
Once you've set up your brand kit, it will be easily accessible whenever you're editing a template. From the very start of an edit, you will have the option to automatically add the logo, tagline and fonts. This won't affect the colors, which are adjusted inside the editor.
Even if you didn't start out with your branding in place, you'll have the option to use brand kit assets whenever editing a relevant placeholder. For example, when adjusting colors in a template, you will have immediate access to the color palettes from your kit.
Just starting? This is most important when building your brand
If you're just starting out creating a visual identity for your brand there's some basics to grasp. Ultimately, you'll probably want to consult someone with experience in design and branding, but these tips will help you get started.
1. Create an evocative logo and its variations
A logo is a powerful visual representation of a brand that should effectively communicate its identity, values, and purpose. It should be simple and recognizable. Common variations are an all black, all white and color logo.
2. Pick a good palette
Colors are deeply connected to our emotions and picking the colors that will work best for your brand well is a creative endeavor. It's a wide field, however you getting the basics of color theory and psychology is a great place to get started.
3. Choose a brand font that reflects your identity
3. Choose a brand font that reflects your identity
Choosing the right brand font is essential for establishing a cohesive and recognizable visual identity. Like colors this is a deeply intricate process that crosses into psychology and perception. One thing is for sure, it's best you avoid overly elaborate or decorative fonts to ensure legibility.
4. Find the words that best represent you
Like a superhero or your favorite food chain, your tagline gives people the words they'll use when thinking about your brand. There's no hard and fast rule what will work, and you'll know best from knowing your audience or customers. You'll know as soon as you hear it, so always say it out loud.
Whether you already have a brand style guide that you follow or you’re starting a new brand for your business, the Brand Kit is going to be a lifesaver when you just need to cook up a quick on-brand video.
Thanks for reading, watching and listening. Watch this space for more tips, tricks and suggestions. Have a great day!