MUSIC VIDEO TRENDS 2022

Everything is becoming more digital, virtual even and the fuel for that rocket is in no short supply.

The global market for recorded music is quickly shifting it's focus on streaming. "It’s estimated that music revenue from streaming in the U.S. alone will grow to $9.8 billion next year and reach $12.4 billion by 2025.", as reported by SonoSuite.

Streaming exploded, overtaking a hefty chunk of music download revenues in the process.
Streaming exploded, overtaking a hefty chunk of music download revenues in the process.

Besides the financial, what other trends can we expect to pick up in 2022? Damian Keyes was kind enough to share an insightful short-list:

  • TikTok Will Become Even More Dominant
  • Sync Deals & Publishing Will Be A Focus
  • Motion Artwork Takes Over From The Static Image
  • Tipping Becomes A More Viable Monetization Method
  • Thirst For Live Concerts Becomes Greater
  • More Online Music Teachers
  • More Artists Will Sell Online 'Experiences'

To get an insider's view of this ever-changing landscape and gain more insight into imminent trends, we spoke with Darren Bezuidenhout CEO & CO-FOUNDER of UFO Recordz and Vedran Klanac, CEO of SuperPosition Records.

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Olga Mirkovic Maksimovic
In which ways did the global pandemic affect the music industry?
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Darren Bezuidenhout
The pandemic had a devastating effect on the live music industry particularly. Artists struggled as all their income-generating gigs, events, tours and shows were cancelled. The collapse of the live industry affected not only artists, but the thousands of people who work alongside them. This includes everyone from road crew and sound engineers to security guards and transport and equipment companies – and not to mention all the venues and the staff they employ Streaming platforms became the saving grace of artists globally, whose revenues come not only from live performances, but also royalties for music played in public spaces such as bars, restaurants, clubs and shops, most of which were shuttered across the world in waves of lockdowns.
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Olga Mirkovic Maksimovic
Has your business changed significantly during 2021? How do you expect it to change in 2022?
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Darren Bezuidenhout
One of the most significant changes that took place in 2020 and 2021 was the widespread shift from working in physical office spaces to working remotely, from home. Our record label, UFO Recordz noticed an increase in quality and quantity in the demos that were submitted, as producers and artists spent more time in studio and less time on the road. In 2022 we will be launching an EDM community app and dropping artist NFTs weekly.
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Olga Mirkovic Maksimovic
What trends do you think will mark the year 2022 in the music industry? What do you expect next year?
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Darren Bezuidenhout
The pandemic launched new ways for fans to connect with artists. As we’ve lived our lives online throughout COVID, it makes sense that NFTs would emerge, and that social media would begin to feel more casual as we get a glimpse at the everyday lives of our favorite artists. The opportunity for virality and social media explosion on TikTok is huge for artists. This makes it one of the most important digital platforms for music in 2022. The current state of live music is that it's still trying to get back on its feet. Even more club gigs and festivals are being postponed and huge tours being cancelled as we enter 2022. Fans eager for that live music buzz have simply been waiting far too long to watch their favorite DJs tear it up on stage. Keeping fingers crossed, 2022 should be one of the biggest years for festivals gigs as people crave the booming return of the live music industry.

Here's what UFO Recordz created using Videobolt:

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Paul Arcane & Linnea Schossow - Free Love (Progressive House)
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Olga Mirkovic Maksimovic
Did 2021 mark the disappearance of some common activities in the music industry or perhaps the emergence of some completely new ones?
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Vedran Klanac
Obviously, live performances were reduced, while a lot more video streams from artists directly performing in nature just using their gear or on some other locations, like at the top of the buildings, in abandoned industrial facilities.
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Olga Mirkovic Maksimovic
What is your forecast: what will be the trend in the music industry in 2022?
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Vedran Klanac
I can tell you about electronic music as that is where my personal production and what SuperPosition Records is focused on...more mixed genres between techno and other genres will emerge. Something like Tech House became in recent years a very popular genre and it now includes a variety of producers who have their backgrounds in other genres.
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Olga Mirkovic Maksimovic
What do you think about AI creating music? How will it affect the music industry landscape?
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Vedran Klanac
Creating music comes from the human heart not from artificial algorithms. I can see AI creating specific genres of music for specific purposes. Would such music reach masses and sit at the top of the charts, time will tell. Also, please don't forget who created AI algorithms in the first place. I don't expect it to change the music industry landscape in the near future. Music is a playground for humans, that's what I think.

Here's what SuperPosition Records created using Videobolt:

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Video made with Videobolt: Cxsmo - Pursuit (Original Mix)
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Published on Dec 30, 2021 by
Olga Mirkovic Maksimovic
COO of Videobolt

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