MUSIC VIDEO TRENDS 2022

The pandemic had a devastating effect on the live music industry particularly. Artists struggled as all their income-generating gigs, events, tours and shows were cancelled. The collapse of the live industry affected not only artists, but the thousands of people who work alongside them. This includes everyone from road crew and sound engineers to security guards and transport and equipment companies – and not to mention all the venues and the staff they employ Streaming platforms became the saving grace of artists globally, whose revenues come not only from live performances, but also royalties for music played in public spaces such as bars, restaurants, clubs and shops, most of which were shuttered across the world in waves of lockdowns.

One of the most significant changes that took place in 2020 and 2021 was the widespread shift from working in physical office spaces to working remotely, from home. Our record label, UFO Recordz noticed an increase in quality and quantity in the demos that were submitted, as producers and artists spent more time in studio and less time on the road. In 2022 we will be launching an EDM community app and dropping artist NFTs weekly.

The pandemic launched new ways for fans to connect with artists. As we’ve lived our lives online throughout COVID, it makes sense that NFTs would emerge, and that social media would begin to feel more casual as we get a glimpse at the everyday lives of our favorite artists. The opportunity for virality and social media explosion on TikTok is huge for artists. This makes it one of the most important digital platforms for music in 2022. The current state of live music is that it's still trying to get back on its feet. Even more club gigs and festivals are being postponed and huge tours being cancelled as we enter 2022. Fans eager for that live music buzz have simply been waiting far too long to watch their favorite DJs tear it up on stage. Keeping fingers crossed, 2022 should be one of the biggest years for festivals gigs as people crave the booming return of the live music industry.

Obviously, live performances were reduced, while a lot more video streams from artists directly performing in nature just using their gear or on some other locations, like at the top of the buildings, in abandoned industrial facilities.

I can tell you about electronic music as that is where my personal production and what SuperPosition Records is focused on...more mixed genres between techno and other genres will emerge. Something like Tech House became in recent years a very popular genre and it now includes a variety of producers who have their backgrounds in other genres.

Creating music comes from the human heart not from artificial algorithms. I can see AI creating specific genres of music for specific purposes. Would such music reach masses and sit at the top of the charts, time will tell. Also, please don't forget who created AI algorithms in the first place. I don't expect it to change the music industry landscape in the near future. Music is a playground for humans, that's what I think.