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SIMPLE IDEAS FOR CREATING AN EFFECTIVE AD
Follow these steps to seize the potential of social media video ads.
It’s not easy to advertise your brand to the world. With fierce physical and digital competition, you want to bring your A-game to every advertising campaign. Brainstorming is hard, and you may not always have the funds for dynamic ads like your competitors.
Don’t stress, we’ve got you covered. Here are some free pro tips for creating effective advertisements for your brand or business. These ideas are sure to shake up your next ad campaign or enhance a free media post or vlog.
Music (and Jingles)
The easiest way to make your advertisements memorable is through music. Music is one of the hardest memories to forget, latching onto your brain like gum at the bottom of your shoe. Giving your advertisement a catchy tune, either through a unique jingle or popular song, will boost your brand’s presence among audiences of all ages.
Think of the classic Meow Mix jingle or State Farm’s ‘like a good neighbor.’ You may not be shopping for cat food or insurance, but the brands are instantly recognizable from a few simple cords.
Consider some simple but popular chords as a base for your new tune. Keep it short and sweet, and pair it with our next tip: video media.
Video production
The complexity of video production used to be an obstacle that would hold back many brands from using the full potential of social media advertising. Thanks to the development in technology, creating videos was never this easy. Anyone with a smartphone can be a video creator.
However, if you want to create video ads for your business you’d need to do at least a bit of editing f.e. to add your branding, products names, prices, website, and so on. Luckily, videobolt.net enables you to create promo videos on the go. Without any video editing skills or software download, Videobolt allows anyone to create amazing promotional videos from any device - for different social media formats. To get the inspiration, just go to videobolt.net, select your industry and start exploring the video templates. Once you find the right one, just apply your media and branding and start rendering. Because of online rendering, your video will be ready to be published - in minutes!
Video media
Video apps are one of the most popular free media formats today. Apps like TikTok and Instagram come with all sorts of tools for vibrant and creative media creation. Paired applications like the Facetune retouch app for TikTok can edit features and add filters without the need for an expensive makeup and lighting team.
Get creative. Pair up a jingle with the latest dance challenges. Use colorful filters to light up the video and your product. Incorporate guests or cute animals to draw attention and likes to your video.
Don’t be afraid to get funky with it. Short and vague can create an excellent atmosphere for clients, making them want to know more about your product. Try out different trends to see what works, and you’ll have a memorable ad in no time.
Accessibility
You want your advertisement to be seen, especially when you pay good money for it. But hiring a plane and banner to fly over a beach in winter won’t draw the crowd you want. Know where your core audience is, and streamline your advertisements there.
Consider multilingual ads to access the diverse populations of your clientele. Subtitles and closed captioning are great for the hard of hearing and clarity of your ad. Be sure not a single word is lost, so your customers know what you are selling and where they can purchase it.
Tone
Delivery is critical when selling a product. The tone of your advertisement will shape how your product is viewed. It will invoke emotions within your audience, but be sure you’re invoking the right ones.
Sarah McLaughlin’s ‘Arms of an Angel’ is excellent for heart-wrenching human society commercials but inappropriate for selling fast food. Match your product and ad to the right atmosphere to keep your client engaged.
For everyday life improvement products, try being casual and informative. For food or clothes, consider upbeat humor and mouth-watering visuals. If your brand focuses on environmental or social issues, a serious and professional tone will make the biggest impact.
Know what you want to say to learn how you want to say it. Match it with the tips above to ensure every aspect of your ad works in harmony.
Conclusion
Creating an effective ad isn’t easy, but mastering these tips will place you ahead of the competition. Don’t be afraid to try something new and make use of free media when brainstorming. The best ads are created when you know your audience, so be sure to spend time researching your clients. With time, creativity, hard work, and a few fun filters, you too can sell your ads like the pros.