Video marketing trends 2022

There is no doubt that video is the most engaging form of online content. To stay on top of your video game, it's important to understand the trends and what to expect for the next year and beyond. As a business owner, marketing manager or content creator you must take care of: social media stories, live videos, streaming, search optimized videos, podcasts, personalized videos. For B2B or SaaS companies explainer videos are very important. According to Hubspot, Explainer videos are one of the must haves in 2022. 94% of people report watching explainer videos to learn more about a product, with 84% being swayed to make a purchase.

In order to dive into video marketing trends for 2022, we spoke with 2 marketing experts and with our author community of more than 100 motion graphic designers. Here's what they say.

Pablo Gonzalez is the host of the B2B Community Builder Show. He invented an online client acquisition process called The Relationship Flywheel TM ️ that leverages producing an internet talk show as the center of a go to market/community building strategy for companies that value their corporate culture. His company produces 8 of these talk shows, and publishes videos from them across multiple channels. That's why we spoke with him about trends in video marketing in the next year.

Ivor Bihar is COO of Determ, a digital solutions company that developed Determ - social media monitoring and online media intelligence tool. He led and grew teams ranging from sales, product development, design and marketing during various stages of startup development over many years. His major responsibilities include: business development, leading and coordination of development, design and business teams, planning, development of partnership and reseller networks, as well as development and implementation of business and marketing strategies.

Minimalism and "clean" designs are the trend for the future.

As one of our authors mention: “I notice this on TV stations in my country, Brazil. Around here we have the second largest TV station in the world, called "Rede Globo". I've noticed that in the last few years they've changed a lot of intros and logos from news program, soap operas and talk shows to a cleaner, more minimalist design.”

History repeats itself and trends will be coming back.
All brands update their logo. Everyone is trying to capture the meaning of their logo in as few as possible shapes and colors. Everything is becoming more and more “simple” and everybody is losing their “feeling” about the logo. Look at these examples:

Neumorphism

One of the latest design trends, spearheaded by Dribble user alexplyuto (check out the photo below), it's still somewhat confined to the design community though we are likely to see it inspire all manner of user interfaces in the coming years.

The name is a portmanteau "neo" + "skeuo-morphism", basically meaning new skeuomorphism. Skeuomorphism is a long lived design style where an electronic device's or software's interface imitate their analog or physical counterparts. Think along the lines of an electric kettle which looks like an old metal kettle, or one of those Winamp skins which would texture the player in wood and make all the buttons realistic photo cutouts. Though you can still find a skeuomorphic interface here and there, they quickly went out of fashion due to their tendency to make everything look "janky" and cluttered, thereby failing to communicate the functionality of the software.

Neumorphism is designers trying to reinvent skeuomorphism and move away from the flatness of Google's Material Design. Instead of doing photo cutouts or silly wood textures, neumorphic interfaces try to create faux-3D interfaces just by using two shadows - a positive and negative one - so that they mimic the effect of a light being shone at the element.

I know it's a lot to take in and kind of hard to describe, as we can see from the thousands of posts discussing the trend and it's benefits and caveats. You can also check out neumorphism.io to generate your own neumorphic button.