Back to School!

Autumn is usually the time of year when children are going back to school. For parents, this is always a very demanding period and this year, with a global pandemic, it’s gonna be especially hard. We begin the 2020/21 school year in an unprecedented way—including new health protocols, physical distancing, video lessons and more. But it’s not only schools that have suffered a lot of changes.

During lockdown, a lot of businesses must adapt or even pivot and completely change their business model. Most of them are conducting business online now. In this “new now” the questions are the same, “how to behave and what gives results” and “what is a waste of time and energy”, yet, in this new environment, the answers are often completely different than what years of experience have taught us, as the switch to conducting business online has expanded in an unprecedented manner.

The online world is one most customers are already familiar with. During lockdown, time spent on social media has risen, and video consumption has increased by around 60%. It’s also proven that video is the most persuasive and engaging form of content today, across customer segments on both mobile and web. Undoubtedly, video presents an opportunity for businesses to promote their brand, engage customers and drive sales. While video, as a business, marketing, and sales tool has traditionally been the preserve of big business and big budgets, the door is now open for individuals and startups to take a piece of the pie.

Technology has advanced so that individuals and start-ups can easily create high quality engaging video content without the need for specialist technology, expertise, equipment, software or a stash of cash. At Videobolt, we believe high quality video creation should be accessible to all. We are democratizing video so that businesses can focus on being creative.