This World Music Day, our global report shows that while independent musicians greatly value marketing, 79% struggle with it — revealing a major industry challenge.
HOW XAVIER USED VIDEOBOLT TO PROMOTE MUSIC
A case study in music promotion on YouTube.
Who is Xavier?
Xavier is a 33-year-old music lover from Miami, who helps people find great music. At college, he explored DJ-ing, but later on his passion for music evolved into finding talented musicians from Spotify and Soundcloud and sharing their tracks with the world. Xavier’s YouTube channel PLAYA X was launched in May 2020 and already has 50+ music videos online. The genres he promotes are Moombahton, Reggaeton & Latin Trap.
![Youtube thumbnail](https://api.videobolt.net/v2/actions/img?url=https%3A%2F%2Fimg.youtube.com%2Fvi%2F1wG49_v9y34%2Fmq1.jpg&screenType=none&webp=false)