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VALENTINE’S DAY VIDEOS THAT WILL BOOST YOUR SALES
Promote your shop’s products across marketing channels and conquer the market with eye-catching Valentine’s Day videos.
Is Valentine’s Day important for your business?
Traditionally the biggest expenditure people have on Valentine’s is for expensive dates & dining, but with the current limitations when it comes to going out, we can expect a great deal of traffic for Ecommerce’s, in fact, according to a National Retail Foundation survey: “Consumers plan to spend an average of $196.31, up 21% over last year’s previous record of $161.96. Spending is expected to total $27.4 billion, up 32% from last year’s record $20.7 billion.” In an environment like this, a big shopping holiday can make or break your year, especially to the many businesses struggling to survive lockdowns around the world, so making the most of your Valentine’s day sales campaigns is paramount.
You need to find a way to overflow every channel, paid or organic, with your products, services, offers, and discounts. But it’s not all about the valentines day sales, a well-executed, personalized campaign, can build trust with your shoppers and create long term fans who are happy to buy your products, as well as share and engage with your content on social media, expanding your reach, and long-term profit.
7 Valentine’s day ideas to help you boost sales this February
1) Tap Into Consumer Emotions with Heartwarming Video
Get all your followers on social media into the Valentine’s mood with loving videos showing how much you appreciate them and what they mean to you. Create videos celebrating love and share with everyone online, or create personalized Valentine’s day cards, and send them directly to your CRM contacts.
2) Run a Valentine’s Day Discount Campaign
This year has been a struggle for all of us. It's a great time to show off your best products with a discount your audience wouldn't want to miss. Use Videobolt to easily produce Valentine's video for every social media platform and drive your audience to engage.
3) Create a Special Valentine’s Day Gift Guide
We all get a little too relaxed after Christmas and New Year's so Valentine’s tends to sneak up on people which is why Google search for “Valentine’s day ideas” goes through the roof in early February. A well-written blog post could appear in thousands of organic searches and bring you tons of free traffic from engaged shoppers, looking for a solution to their sudden problem. You could also go the other way, and write a blog post about the worst possible Valentine’s Day gifts. It might not bring you much traffic from Google, but the post could go viral if it can find the right tone and some truly horrific gifts.
4) Charm Your Audience with Email Marketing
Email marketing before Valentine’s Day is the most personal contact you can make with your customers. You could create personalized videos, with not just actual customer names, but with products and discounts tailored for the customer who’s watching the video.
5) Reposition Impulse Buys and Last-Minute Gifts
Most of us tend to do our shopping in the final possible moment and at that time we are extremely open to taking good deals, especially for smaller items. Make the most out of the final days going into Valentine’s Day and promote smaller items from your offer, with a hefty discount. While early Valentine’s Day sales campaigns should be focused on high-value items, as the holiday nears, the shoppers will be looking for last-minute Valentine’s Day gifts, as well as smaller items that would go great with the “big” gift.
6) Don’t Forget About Valentine’s Gifts for Him!
A big mistake retailers tend to make when preparing for Valentine’s Day is to focus their efforts completely on gifts for women, but Google shows an interesting stat, women are the ones most active when looking for men’s Valentine’s gifts. Flowers, candy, make-up, jewelry, cosmetics are all great gifts but don’t apply here, for obvious reasons. When creating marketing campaigns, make sure your ads, videos, posts, and stories also feature Valentine’s gifts for boyfriends and husbands. So even if your audience is mostly female, you could not only make the most of the date, but position yourself perfectly for big sales.
7) Send Your Customers a Valentine’s Day eCard
It might not lead directly to Valentine’s Day sales, but sending a video gift card with Valentine’s day quotes can build a long term relationship with your customers. Send a personalized message through your CRM, it will mean a lot to your customers, especially those that find themselves lonely during Valentine’s.